After 3.5 hours, I have to wonder just WTF is Microsoft thinking? The process does not work. I mean, seriously, I'm an expert computer user. I know how to read, and I can follow instructions. And I have gone through the process all of the different ways, and it all comes down to this a selection that doesn't exist.
In the Activation Wizard, do one of the following: * If you have purchased a product key from a retailer, click Enter Product Key, and then follow the instructions in the wizard. * If you have not purchased a product key and would like to purchase one online, click Buy Product Key Online, and then follow the instructions in the wizard.
Obviously the second choice is what I need. But that button does not exist. Period. And there are half a dozen ways to start this process, but they all end here.
Wow, pure genius.
I ended up uninstalling the demo version and then downloaded the full product fresh from the website.